Phulkari by Patiala Fashions

Paragon Design Group collaborated with Phulkari by Patiala Fashions to create a vibrant, modern retail space that pays homage to the brand’s rich Punjabi heritage. As an extension of a decade-long renowned fashion house in Surrey, the design captures the essence of traditional Indian attire for the modern woman. Inspired by elements from the brand's identity, the space seamlessly blends contemporary appeal with a celebration of cultural roots, making it relatable to today’s clientele while honoring its storied origins.

The store features a bright palette of pink, green, and blue, harmonizing with the kaleidoscope of colorful outfits and jewelry on display. Thoughtful design choices, such as an open layout and a newly introduced change room, elevate the shopping experience, allowing patrons to immerse themselves fully in the brand’s offerings. Overcoming the challenge of showcasing extensive inventory without compromising on aesthetics, the space achieves the perfect balance of function and beauty, creating a memorable destination for summer social season styling.